Sara Louise Pollock gives WHEREVER the lowdown on the omnipresent green ‘health’ drink.

The aesthetically pleasing, frothy green drink has been popping up everywhere lately.

Matcha, a high-grade powdered green tea, has seen a surge in popularity worldwide over recent years—with over 16 million search results on Google and nearly a million mentions on Instagram. Not just a beverage, the bright green powder is also featured in cakes, doughnuts, and even KitKat bars in Southeast Asia. It’s safe to say the universally adored green tea extract shows no signs of disappearing.

The rich, emerald-hued extract is beloved not only for its taste but also for its numerous health benefits, including being packed with antioxidants, vitamins, and protective polyphenols—a compound believed to boost brain health and digestion. In short, it’s a wonder powder.

However, you may not be aware of some of the great topical benefits matcha also has to offer. “Matcha has gained popularity in Korean skincare, known for its emphasis on natural ingredients and innovative formulations. In K-beauty, matcha is valued for its rich antioxidant content and soothing properties, aligning with the holistic approach to skincare that aims to nourish, protect, and enhance the skin’s natural beauty,” says London-based dermatologist Dr. Jianh Yoo of Dr. Jiah Woo Dermatology.

With such a long list of benefits, the ingredient is great for all skin types, from acne-prone to sun-damaged and mature. The high antioxidant content can also help improve hydration and stimulate collagen production. “Regular use of matcha-based products can improve skin elasticity, making the skin appear firmer and more youthful,” says Yoo.

With this in mind, we’ve rounded up some of the best matcha-infused beauty products on the market.

Teaology – Matcha Tea Ultra-Firming Eye Cream

This cooling yet creamy formula is an all-rounder for hydrated, rejuvenated under-eyes. The subtle green tint doubles as an under-eye color corrector while applying makeup.

The combination of organic matcha with caffeine, vitamin C, and hyaluronic acid makes this refreshing infusion truly your ‘cup of tea.’

Price: €32.29
Website: www.teaologyskincare.com

Kure Bazaar – Lip and Nail Baume Au Matcha

A multi-purpose product perfect for on-the-go, this luxury balm blends organic matcha with shea and cocoa butter, and sweet almond oil.

For an intense boost of moisture, slick a thick layer on before bed.

Price: €28.33
Website: www.kurebazaar.com

Masqmai – Matcha Calming Mask

Combining matcha extract with other powerhouse ingredients such as niacinamide, panthenol, tiger grass, and hyaluronic acid, these 94%-natural sheet masks are an ideal skincare savior.

The gel mask applies in two sections, making it fuss-free and comfortable to wear while zoning out for some much-needed self-care.

Price: €24.90 (pack of 4)
Website: www.masqmai.eu